Reputation (stylized as reputation) is the sixth studio album by American singer-songwriter Taylor Swift. It was released on November 10, 2017, through Big Machine Records. The record was primarily produced by Jack Antonoff, Max Martin, Shellback and Swift herself, who also serves as the executive producer. Featured artists included on the album are English singer-songwriter Ed Sheeran and American rapper Future.

The album has topped the charts in Australia, Austria, Belgium, Canada, Ireland, the Netherlands, New Zealand, Norway, Scotland, Switzerland, the United Kingdom, and the United States. According to Nielsen SoundScan, Reputation sold 1.216 million copies in the United States during its first week of release (instantly becoming 2017's best-selling album in the country) and 2 million copies worldwide.

☆Release☆

Swift first announced through Instagram on August 23, 2017 that her sixth album would be titled Reputation and released on November 10, 2017.The album's lead single, "Look What You Made Me Do", was released the next day. On September 2, Swift teased a second song during ABC's Saturday Night Football telecast and was later posted on Instagram, titled "...Ready for It?", previewing the new track. The song was released on September 3, 2017 as a promotional single. On October 20, 2017, Swift released a third song titled "Gorgeous" at midnight as a promotional single. A track named "Call It What You Want" was released on November 2, 2017 as a promotional single with an accompanying lyric video.

On November 7, Bloomberg reported the album will be kept off streaming services upon release for an undetermined amount of time and will only be available to purchase in digital and physical formats. Later that same day, Swift posted the album's track list to her social media s. Reputationbecame available to streaming services on December 1, 2017.

♡Music And Lyrics♡

Greg Kot, writing for Chicago Tribune, described the album as "another shift, this time into electronic pop". Neil McCormick, from The Daily Telegraph, defined it as "brash, weaponised pop",while Rolling Stone's Rob Sheffield said that "Reputation builds on the synth-popof 1989".Swift explained that the album had a linear timeline, starting with how she felt when she started working on the album, and transitioning to how she feels now. The album's opener, "...Ready for It?", is a "pop-oriented","electronic-inspired" electropop and industrial pop song,with elements of tropical house,dubstep and trap music. Swift states the song "introduces a metaphor you may hear more of throughout the rest album, which is like this kind of Crime and Punishment metaphor". The track is "basically about finding your own partner in crime", Swift said.

"I Did Something Bad", the album's third song, was written on the piano. Swift explained to iHeartRadio that the idea for the production of the song came to her in a dream. Swift described the concept to producer Max Martin, and Martin used Swift's voice and pitched it down to create the effect that takes place after the chorus. Swift's goal for "Delicate" was to use the vocoder to create an "emotional" and "vulnerable" sound for the track. She explains the song is about, "what happens when you meet somebody that you really want in your life and then you start worrying about what they've heard before they met you." Lead single "Look What You Made Me Do" started out as a poem and is "about realizing that you couldn't trust certain people, but realizing you appreciate the people you can trust."It interpolates the song "I'm Too Sexy" by the British dance-pop group Right Said Fred.

Swift structured "King of My Heart" such that each individual section of the song was its own phase of a relationship, with the sections getting deeper and more fast-paced as the song went on. The twelfth song on the album, "Dress", contains many lines that Swift had "came up with like a year before". It was described by critics as Swift's "sexiest song to date" and bringing out her sensual side at last."Call It What You Want" was recorded at Jack Antonoff's home studio in Brooklyn.Swift said the song best represents her current emotional state. The album's closer, "New Year's Day", explores the flip side of the romanticism of a New Year's Eve kiss, and is about how the one that sticks around the next day to "give you Advil and clean up the house" is the person that matters more.

◇Artwork and Packaging◇

Reputation's cover art was photographed by Mert and Marcus in London. The cover features Swift in a grey sweater and choker necklace with newspaper headlines of her name over one side of her face.The typeface used for the headlines is reminiscent of the signature font of The New York Times.

Target released two 72-page magazines that contain different content, including the album in the US. Walmartdistributed it in Canada.The magazines contain photos, handwritten lyrics, poetry and paintings by Swift.The Reputation Vol. 1 magazine cover was shot by Mert and Marcus. Vol. 2was shot by Benny Horne and features Swift in a camouflage jacket.

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